General Information

Job Title
Specialist, Email Marketing
Job ID
95984
Areas of Work
Marketing
Employment Type
Permanent Full-Time
Location(s)
Warsaw

Description & Requirements

WHAT MAKES US A GREAT PLACE TO WORK

  We are proud to be consistently recognized as one of the world’s best places to work. We are currently the #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list since its founding in 2009. Extraordinary teams are at the heart of our business strategy, but these don’t happen by chance. They require intentional focus on bringing together a broad set of backgrounds, cultures, experiences, perspectives, and skills in a supportive and inclusive work environment. We hire people with exceptional talent and create an environment in which every individual can thrive professionally and personally.

WHERE YOU’LL FIT WITHIN THE TEAM: 

You'll be a critical part of the Bain & Company marketing team’s Mailings Center of Excellence (CoE). This role is responsible for the project management and production of Bain’s core marketing emails targeted at priority client contacts. You'll play an integral role in ensuring content has been identified for scheduled mailings and developing mailing pages for on-time campaign distribution. In this role, the candidate must be able to collaborate effectively with colleagues from other Marketing CoEs (e.g., Editorial, Brand Design) and Customer Groups – Practice Marketing and Local Market Reputation teams. You will be responsible for working across functional lines to identify and share best practices to leverage the email marketing channel to its fullest potential. The candidate must have experience in project management, developing HTML in a WYSIWYG editor, and proficiency in email campaign QC processes. 


 You'll also be responsible for the business processes that hand off final email code to Mailings CoE team members using Bain’s content operations platform (Kapost). You will be responsible for informing “what good looks like” when it comes to innovative, on-brand, and effective email layouts. The person in this versatile role is an advocate for the look & feel of Bain’s emails and collaborates with staff at many levels across the globe to translate business requirements and expertise into the best inbox experience for Bain’s priority client contacts.
 
WHAT YOU’LL DO: 

 

Project Management (40%)

  • Coordinate with Practice Marketers, Commercial Editorial and Brand Design teams to ensure we have content (items, creative assets, and order) identified for scheduled email campaigns 
  • Partner with the Practice Marketing team to finalize and execute the content identification and managing production timeline for email campaigns
  • Work closely with email marketing managers to align all email production work with the global mailing campaign calendar

Email Production (40%)

  • Build and optimize HTML for mailing campaigns using Stensul
  • Develop and maintain master email templates within Stensul; working with various internal teams and 3rd party partners to keep formats aligned with everchanging best practices
  • Help facilitate quality control efforts across the entire email production process, including cross-platform/device testing, checking links, proofreading, etc.
  • Support an A/B testing program designed for high campaign volume

Process Improvement & Innovation (20%)

  • Help drive the continuous improvement of our custom “email builder” tool Stensul
  • Be a subject matter expert on all things email design and layout at Bain & Company; from platform functionality, mobile optimization, and CTA strategies to industry best practices and performance optimization
     

ABOUT YOU:

  • BA/BS from an accredited college or university
  • BA in marketing, communications or related field
  • A minimum of 2-3 years' experience in corporate email marketing, including cross-functional work and hands-on experience with email marketing or marketing automation platforms
  • Front-end development experience using a web-based email creation platform or WYSIWYG editor
  • Solid understanding of email marketing best practices and KPIs
  • Strong project management skills and the proven ability to drive momentum
  • Experience managing multiple stakeholder groups effectively
  • Ability to multitask, work within deadlines, and shift gears in a fast-paced/agile environment
  • Strong proficiency in Microsoft Office suite, particularly PowerPoint and Excel
  • Strong preference for Marketo experience or similar enterprise email marketing platforms, but not required
  • Innovative test and learn mindset with interest in A/B testing

Bain & Company is a global consultancy that helps the world’s most ambitious change-makers define the future.Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.