Bain & Company, Inc.

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

Job Summary

Under the objective of enhancing Bain's brand recognition and strengthening its branding to support the acquisition of new cases and clients, this role involves planning, executing, and managing public relations and marketing activities aligned with the priorities of Bain globally and the Japan office. Specific responsibilities include below under the supervision of the senior marketing members:

• Article editing, branding, and creative production with the creative team
• Executing press interviews under the guidance of the supervisor
• Event planning and execution
• Customer data management and utilization
• Digital marketing support
• Lead to maintain relationships with local alumni (former Bain employees)

The role also involves:

• Providing ongoing marketing support to all key stakeholders
• Collaborating with global and Japan members to achieve Bain’s comprehensive marketing and public relations goals
• Tracking marketing and public relations KPIs and performance, while supporting the continuous improvement and innovation of marketing tools and processes
• Fully utilize Bain tools such as customer database, editorial tracking tools, and website revision platform

Key Responsibilities

1. Marketing and Public Relations Execution
   • Execute marketing and PR activities tailored to the Japanese market. 
   • Monitor market trends to understand the market needs for adequate PR activities
   • Liaise with media outlets and journalists under the supervisions of the senior members
   • Pitch and obtain press interview opportunities
   • Work directly with the PR agencies to boost media exposure through planning and coordination.
2. Content Management
   • Edit, proofread, and adapt translated content for Japanese audiences, ensuring alignment with market needs.
   • Distribute and adjust business IPs (Intellectual Properties) for increased local visibility in partnership with agencies/providers.
   • Support the Partners to develop market-specific content, including press releases, video content, and PR materials.
3. Client Data Management
   • Extract and utilize information from customer databases for PR activities.
   • Maintain and update the database with local press contacts and influencers.
4. Digital Marketing
   • Manage and update Bain’s Japanese website.
   • Create, manage, and distribute localized digital content.
5. Event Execution
   • Plan and execute events hosted by Bain or co-hosted with publishers, collaborating closely with the team.
6. Alumni Engagement
   • Execute alumni events to strengthen engagement with Bain alumni
   • Lead the communication with Alumni who reaches out to Bain for inquiries
7. Collaboration with Global Teams
   • Work with global marketing teams to ensure alignment and coherence of strategies, contributing to Bain’s overall marketing goals.
8. Performance Tracking and Innovation

• Monitor marketing and PR KPIs, leveraging the PDCA cycle to maximize outcomes.
• Propose and contribute to the continuous improvement and innovation of marketing tools and processes.

Qualifications

Required Education:

University Bachelor’s degree or higher

Preferred: Master’s degree in Business, Marketing, Communications, Social Sciences, or a related marketing specialty

Required Experiences:

- 3-5 years + experience in B2B public relations (PR), with additional marketing experience preferred.

-  Proven expertise in related marketing fields such as:

• Content development, editing, and proofreading for media exposure
• Communicating with the press for interviews etc
• Supporting or executing events
• Constant achievement and work history

Preferred Experience:

Experience working in a corporate environment or managing media ad purchases