General Information

Job Title
Senior Analyst, Marketing Analytics
Job ID
95848
Areas of Work
Analytics, Data & Research
Employment Type
Permanent Full-Time
Location(s)
New Delhi

Description & Requirements

Position Summary

The Senior Analyst, Data & Marketing Analytics, will be a key contributor in building the foundation of Bain’s marketing analytics ecosystem. This role offers a meaningful opportunity for an experienced analyst to take on broader responsibilities and contribute to strategic outcomes.

Responsible for playing a hands-on role in designing data infrastructure, delivering insights, and enabling scalable reporting — all while working closely with marketing, digital, and technology stakeholders. From building data pipelines and dashboards to running agile projects and leading high-stakes discussions, this is an opportunity to shape how analytics powers strategic marketing at Bain.

One will thrive in an agile, fast-paced environment and collaborate closely with stakeholders across the marketing and analytics ecosystem.

 Responsibilities:

Data Analytics & Insight Generation (30%)

  • Analyze marketing, digital, and campaign data to uncover patterns and deliver actionable insights.
  • Support performance measurement, experimentation, and strategic decision-making across the marketing funnel.
  • Translate business questions into structured analyses and data-driven narratives.

 

Data Infrastructure & Engineering (30%) 

  • Design and maintain scalable data pipelines and workflows using SQL, Python, and Databricks.
  • Build and evolve a marketing data lake, integrating APIs and data from multiple platforms and tools.
  • Work across cloud environments (Azure, AWS) to support analytics-ready data at scale.

 

Project & Delivery Ownership (25%) 

  • Serve as project lead or scrum owner across analytics initiatives — planning sprints, managing delivery, and driving alignment.
  • Use tools like JIRA to manage work in an agile environment and ensure timely execution.
  • Collaborate with cross-functional teams to align priorities and execute on roadmap initiatives.

 

Visualization & Platform Enablement (15%) 

  • Build high-impact dashboards and data products using Tableau, with a focus on usability, scalability, and performance.
  • Enable stakeholder self-service through clean data architecture and visualization best practices.
  • Experiment with emerging tools and capabilities, including GenAI for assisted analytics.

 

 

Experience

  • 5+ years of experience in data analytics, digital analytics, or data engineering, ideally in a marketing or commercial context.
  • Hands-on experience with SQL, Python, and tools such as Databricks, Azure, or AWS.
  • Proven track record of building and managing data lakes, ETL pipelines, and API integrations.
  • Strong proficiency in Tableau; experience with Tableau Prep is a plus.
  • Familiarity with Google Analytics (GA4), GTM, and social media analytics platforms.
  • Experience working in agile teams, with comfort using JIRA for sprint planning and delivery.
  • Exposure to predictive analytics, modeling, and GenAI applications is a plus.
  • Strong communication and storytelling skills — able to lead high-stakes meetings and deliver clear insights to senior stakeholders.
  • Excellent organizational and project management skills; confident in managing competing priorities.
  • High attention to detail, ownership mindset, and a collaborative, delivery-focused approach.