Bain & Company, Inc.

WHAT MAKES US A GREAT PLACE TO WORK 

 We are proud to be consistently recognized as one of the world’s best places to work, a champion of diversity and a model of social responsibility. We are currently #1 ranked consulting firm on Glassdoor’s Best Places to Work list and have maintained a spot in the top four on Glassdoor’s list for the last 13 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.  

WHO YOU’LL WORK WITH 

Most Practices are led by a Global Practice Leader (GPL) and three Regional Practice Leaders (RPLs), who are client-facing Partners with partial allocation to these servant-leader roles. The Global Consumer Lab is sponsored by both Consumer Products and Retail GPLs, and is led day-to-day by a dedicated Practice Director and Senior Manager, sometimes with the support of a rotational Practice Consultant(s) and Knowledge Specialist(s) from both Retail or/and CP. 

Bain’s Global Consumer Lab is Bain’s centre for insight and foresight. Our role is to develop consumer-rich and compelling content for conversations with clients. As a centre of expertise, we support case teams by challenging assumptions, asking the right questions and utilizing the very best methodologies to evidence consumer behaviours. We elevate all output to ensure the insights translate into action. We conduct consumer closeness research on behalf of our consumer-facing clients (primarily CP and Retail, but increasingly other consumer-facing sectors) and on behalf of Bain to understand what consumers/shoppers are saying, doing and feeling.

Bain’s Global Consumer Lab is a young group at Bain (about 3 years old) and has been gaining great traction and constantly evolving with lots of opportunity and high visibility. We work very closely with partners, managers and client-facing teams to bring Bain’s best experience to bear, and we are integral in helping Bain win new projects and deliver value to our clients. We have a great, inclusive team culture with 100% NPS.

For an overview of Bain’s Global Consumer Lab, visit here.

WHERE YOU’LL FIT WITHIN THE TEAM  

The role will be at the intersection of the Consumer Products practice and Retail practice. These practices are two of Bain’s fastest growing and most vibrant industry practice areas. This role also touches other consumer-facing/B2C practices at Bain (e.g., PEG CPR, Healthcare, Financial Services, Tech…) and both the Strategy, Customer and ESG practices. 

WHAT YOU’LL DO  

 The Global Consumer Lab Practice Senior Manager will have the following key interactions: 

• Supervisor: Global Consumer Lab Director 
• Close contact with leadership
  1. Expert Partner, Co-founder of Consumer Lab and responsible for the interlock of AIS, CP, Retail and Consumer Lab  
  2. Global Practice EVP of Retail and Co-founder of Consumer Lab  
  3. Global Practice Leaders 
  4. Other CP, Retail, PEG partners depending on the pipeline of IP/research and proposals
• Collaborate & coach 
  1. IP teams (client-facing consultants staffed temporarily on Practice IP/research)
  2. Knowledge Specialists across the 3 regions
  3. Bain Consumer Lab CoE BCN team in India 

 Primary activities of the job are global in nature (EMEA, APAC, US) and can be categorized around the following streams (not exhaustive): 

IP development

• IP development/ Synthesis of research: Conduct consumer research, analyse data and work with Senior Manager to synthesize the findings. Pull together various pieces of research into cohesive POVs on consumer deep dive topics (eg Future Consumer, Consumer attitudes and behaviours on ESG); help codify insights to enhance existing content
• Thought-leadership workshops: Support and provide thought-leadership to partners, case teams and clients on Consumer insights and trends (alongside Senior Manager and Director), including providing them with our latest IP/research, help tailor examples and implications to their sectors / geographies
• Consumer pulse surveys: writing, management, and execution of surveys in collaboration with 3^rd party vendors and the BCN. Synthesis and analysis of results into key consumer themes and factbases for internal use and external commercialization
• External secondary research: Conduct secondary data and literature review on the latest consumer trends to support or refute findings 

Commercialization of Consumer Lab 

• Proposal/CD and pitches: develop POV on consumer trends and Consumer Lab approach including workplan and costing/staffing where Consumer Lab can be involved, with the support of Director and Expert Partner
• Conduct consumer closeness research on behalf of clients and in collaboration with case-teams (and Vector where relevant) including setting up and running 1:1 consumer in-depth interviews, mobile ethnography or AI-enabled ethnography studies and/or short flash-surveys to understand what consumers are thinking/ doing. Support Senior Manger and Director to pull out insights and implications on strategy/case context 
• Consumer mindsets: As part of consumer closeness research, support in synthesizing and defining targetable consumer cohorts (usually done through combining qual-quantitative research/surveys alongside Consumer Lab leadership team) to understand how to engage with consumers in collaboration with AIS (and BBA product owners and/or FRWD team where applicable), identify consumer mindsets to allow clients/brands to target engaged consumers and unlock key cohorts with relevant, tailored communications and offering 
• Commercial tracking: develop case summaries of case-work where Consumer Lab was involved and tagging of cases with Knowledge Specialists

Operations

• Support in the development of key presentations and agenda of Leadership Team / Steering Committee meetings on monthly basis (eg through slide creation, visualization of commercial traction, etc)
• Act as Consumer Lab “help desk” by answering questions or appropriately directing requests to our Bain Consumer Lab CoE or best available experts
• Support the Senior Manager in day-to-day support operations including speaking with and managing vendors and suppliers (eg survey panel providers, trends providers), preparing for GOC and leadership updates, creating summaries of backlog, etc.
• Synthesize input from trends providers into digestible weekly email to Consumer Lab affiliates
• Craft the Insight of the Week to support Consumer Lab Director
• Support ongoing marketing/ internal “advertising” activities of Consumer Lab including Weekly insights Newsletter, collaborate with Marketing/Editorial for the development of LinkedIn Elevate charts 
• Support the development of materials for internal communication and content sessions with Affiliates from Retail, CP and PEG practices
• Play active role in the marketing and branding of products and services of the Consumer Lab, both internally and externally – including the deployment and commercialization of IP, articles, videos and others

 Team: contribute to an inspired and engaged Consumer Lab team

• Actively manage your personal workload to maintain a healthy balance and sustainable pace
• Support the professional growth of your teammates by sharing knowledge and giving constructive feedback
• Stay engaged and bring a positive, proactive attitude that contributes to a motivated team culture
• Consistently bring a strong service mindset to your work—aim to create promoters through every interaction

ABOUT YOU 

• Current or recent Bain consulting experience at the Consultant level 
• MBA or master’s degree with outstanding academic credentials preferred
• Experience or strong interest in the Consumer Products Retail sectors
• Passion and curiosity about consumers (why they behave the way they do)
• Experience understanding consumers (via qual or quant) a benefit
• Entrepreneurial spirit in identifying new ways to study consumers and run day-to-day operations
• Knowledge of, and practice experience with, the leading business and analytic tools used by Bain
• Ability to structure and lead complex business research and analysis in fast-paced environment, as well as the skills to drive to pragmatic business insights
• Demonstrated problem solving and organizational skills, and is a proven self-starter (comfortable with a remote supervisor and team)
• Strong analytical skills and the ability to parse insights from large amounts of data
• Strong communication skills and ability to establish credibility with senior leaders
• Ability to operate independently and manage competing priorities with minimal supervision 
• Experience and proficiency creating high quality presentations 
• Written and speaking ability in another commonly spoken EMEA language ideal but not required (French, German, Spanish, Portuguese, Italian)