Bain & Company, Inc.

COMPANY PROFILE

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has offices in various countries, and its deep expertise and client roster cross every industry and economic sector.

The firm established several functions in the Indian market early 2000s and its remit across functions has expanded over time. Since 2019, these functions have become part of Global Business Services (GBS). Global Business Services (GBS) is a network of five interconnected business-function hubs across India, Poland, Malaysia, Mexico and Portugal, serving Bain globally to run our business, support other functions, and help drive innovation internally. We are over 1000 business professionals – serving functions in operations, HR, finance, legal, tech, marketing, research, and data analytics – who support our offices globally.  Our mantra of “shared innovation, seamless execution,” underpinned by a passion for results, teamwork, and creativity, helps Bain stay at the top of our game operationally.

POSITION SUMMARY

The Analyst, Digital Marketing Analytics will play a key role in enabling accurate, data-driven insights across Bain’s global marketing organization. You will be responsible for digital tracking, campaign measurement, and troubleshooting analytics issues across web and social platforms.

This role requires hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and social media analytics, with the ability to identify tracking gaps, resolve data mismatches, and ensure clean, reliable marketing data. You will also support dashboarding, SQL-based analysis, and scalable data pipelines to deliver actionable insights for stakeholders.

You will thrive in an agile, fast-paced environment, working closely with marketing, analytics, and technology teams to align priorities, manage stakeholder needs, and ensure timely, high-quality delivery.

RESPONSIBILITIES AND DUTIES

Digital & Marketing Analytics (50%)

• Lead tracking and analysis across web, social, and digital campaigns using GA4, GTM, and platform-native tools.
• Implement, test, and troubleshoot tags, triggers, and data layers to ensure complete and accurate data capture.
• Diagnose and resolve common problems such as missing tags, broken links, and number mismatches.
• Partner with marketing stakeholders to define KPIs, track performance, and generate actionable insights.
• Provide recommendations to optimize digital campaigns and improve conversion paths

Data Visualization & Reporting (30%)

• Design, automate, and maintain Tableau dashboards to support marketing decision-making.
• Translate complex data into intuitive, executive-ready visual stories.
• Ensure dashboards are accurate, user-friendly, and performance optimized.
• Support development using Tableau Prep where needed for upstream data shaping.
• Develop and maintain data infrastructure to support the Marketing Analytics function, ensuring data quality and accessibility to enable marketing insights. 

Data Integration, Tagging & Agile Collaboration (20%)

• Build and manage data pipelines and transformations to automate reporting and improve scalability.
• Partner with cross-functional teams (marketing, technology, analytics) to ensure consistent, high-quality insights.
• Operate within an agile working environment, using tools like JIRA for task tracking, delivery, and sprint planning.
• Work closely with developers, analytics, and business partners to align tracking requirements with reporting needs
• Manage multiple projects, prioritize work, and ensure timely delivery of results.
• Understand Bain’s marketing priorities and translate those into Analytics use cases.
• Drive and expand the training and professional development of  Security Operations staff.

QUALIFICATION AND EXPERIENCE

• 2+ years in digital marketing analytics, web analytics, or marketing-focused business intelligence.
• Proven expertise with Google Analytics (GA4), Google Tag Manager (GTM), and social media analytics platforms (e.g., LinkedIn Ads, Meta Business Suite).
• Hands-on experience in tag setup, troubleshooting, and issue resolution.
• Proficiency in Tableau for dashboarding; experience with Tableau Prep is a plus.
• Strong foundation in SQL; exposure to Python or Alteryx is a plus.
• Experience working with relational databases, structured & semi-structured data, and ETL processes.
• Familiarity with agile ways of working and tools like JIRA.
• Strong stakeholder management, communication, and collaboration skills, with experience partnering with senior leaders and cross-functional teams.
• Excellent problem-solving and storytelling abilities, with a focus on clarity, data accuracy, and business impact.
• Advanced Excel and PowerPoint skills, with the ability to turn complex data into clear, executive-level deliverables.
• Highly organized, detail-oriented, and proactive in managing competing priorities.
• Excellent organizational and project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
• Meticulous attention to detail and a strong commitment to data accuracy and timely delivery.

WHAT MAKES US A GREAT PLACE TO WORK
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity, and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 15 years. We believe that diversity, inclusion, and collaboration are key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor, and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ, and parents.